Market validation is how businesses and product designers find out what their target market will think of their product. In essence, it’s how you determine if your product concept is …

Much like Sesame Street’s Two-Headed Monster, the mobile application world has two dominant players: iOS and Android. Each platform caters to a distinct audience, has its own language(s), and offers …

A wine label design might look delicate, pretty, or eye-catching, but it has a lot of heavy lifting to do. It’s the first point of contact between the wine and …

Are you looking for the key to making your brand stand out in a competitive e-commerce space? If so, you need to understand and properly leverage the concept of a …

What’s in a name? Well, with apologies to Shakespeare, a great deal.  Apps can be made or broken by their name. Great app names become part of the lexicon and …

Launching your app is a huge accomplishment… but it’s just the beginning. If you want to actually increase your app’s visibility, reach your target audience, and drive downloads, you need …

Do you want your mobile game to capture your target audience’s attention and rank as a top game in the app store? The key to making this happen is a …

Everyone who uses a smartphone knows that we’re flooded with app choices. App developers and marketers have to cut through an extremely crowded marketplace to sell their app successfully. There …

The search for better, more efficient content marketing through search engine optimization (SEO) is a never-ending battle. Having a strong mix of original, useful content is a key component of …

Whether you’re a freelancer pitching new clients, a consultant expanding into new markets, or an influencer looking to score big brand deals, your personal brand matters. It’s the happy face …