​​As technology advances, SaaS (software as a service) is only going to get more popular. The SaaS market is forecasted to keep growing at lightning speeds. According to Gartner, end-user …

Much like Sesame Street’s Two-Headed Monster, the mobile application world has two dominant players: iOS and Android. Each platform caters to a distinct audience, has its own language(s), and offers …

What’s in a name? Well, with apologies to Shakespeare, a great deal.  Apps can be made or broken by their name. Great app names become part of the lexicon and …

Launching your app is a huge accomplishment… but it’s just the beginning. If you want to actually increase your app’s visibility, reach your target audience, and drive downloads, you need …

Do you want your mobile game to capture your target audience’s attention and rank as a top game in the app store? The key to making this happen is a …

Everyone who uses a smartphone knows that we’re flooded with app choices. App developers and marketers have to cut through an extremely crowded marketplace to sell their app successfully. There …

Are you looking for the best way to test names for your brand or product?  After all, choosing the right name is the launchpad for business success. It’s the first …

In a world driven by ideas and innovations, it’s not uncommon to hear the words, “I have an idea for an app.” Whether it’s a game-changing productivity app, an interactive …

A great logo can tell a story about your brand and entice a customer to buy your product instantly. That’s why business owners or marketers like you need to design …

First impressions matter. When it comes to your mobile app, your logo is the first thing would-be customers will notice when browsing through the app store. There are 2.29 million …