Market validation is how businesses and product designers find out what their target market will think of their product. In essence, it’s how you determine if your product concept is …

A wine label design might look delicate, pretty, or eye-catching, but it has a lot of heavy lifting to do. It’s the first point of contact between the wine and …

The search for better, more efficient content marketing through search engine optimization (SEO) is a never-ending battle. Having a strong mix of original, useful content is a key component of …

Surveys are a useful tool for just about any aspect of your business. They help you connect with and understand your employees, customers, or target audience, as well as measure …

So you’re thinking about rebranding your company. Are you excited about the rebrand? Or perhaps you’re concerned about getting it right? After all, rebranding can be a big risk – …

Have you ever picked a box of tea because you loved the packaging design – not just the flavor?  We have. Some tea packaging designs are so eye-catching that we’re …

Product development is a risky business. Whether you’re a software-as-a-service (SaaS) company, an app developer, an e-commerce brand, or a product manager, you want the solution you’ve spent countless hours …

There are hundreds of online survey platforms available in the market. And among them, SurveyMonkey is one of the most popular. It is also one of the oldest, making it …

Are you looking for the best way to test names for your brand or product?  After all, choosing the right name is the launchpad for business success. It’s the first …

Every business needs to stay on top of customer opinions. Customer feedback is a bridge between the boardroom and the consumer –  it should guide all your efforts, from product …