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Kim Kohatsu

Kim Kohatsu is the founder of Charles Ave Marketing — Madison Ave for small businesses and startups. She loves SEM, business, writing, presidential history, and pandas.

Editor’s Note: Thanks to Becky Trowbridge from eComEngine for the following guest post. From establishing buyer trust to influencing search results, building and maintaining a strong Amazon seller reputation is …

Editor’s Note: Thanks to Urtasker for the following guest post. E-commerce is one of the best and most effective ways to earn a return on your investment. And Amazon offers …

What are double-barreled questions? A double-barreled question, also known as a compound question, a double-ended question, or a double-direct question, is a question that touches upon two different issues. However, …

“You don’t seem that short,” people often tell author Seth Ulinski. At 5’7″, Seth is three inches below average height. In the introduction to his book Amazing Heights: How Short …

Editor’s Note: Thanks to Caleb Kaiser at Reedsy.com for contributing the following guest post. The publishing world earned its reputation for being opaque. If you want even basic data points, …

Split testing (also known as A/B testing) is a method that gathers data to help your campaigns perform more effectively. There are many ways to do this, including split testing …

K.N. (Kay) Kukoyi leads Purposeful Products, a London-based consultancy to help small business entrepreneurs translate their ideas into commercial web and mobile products. Recently, Kay interviewed PickFu’s co-founder Justin Chen …

When you create a PickFu poll, you have the option to poll your own audience or pose the question to the PickFu panel, a pool of respondents that span many …

PickFu offers a range of products for your polling needs. When you’re testing three or more ideas, you can choose between PickFu Ranked and PickFu Head-to-Head.

Developing cross-platform mobile apps not only requires unique coding, but also an awareness of differences between the App Store and Google Play, and how to market those apps for each …