Clarity Over Cleverness: An Author’s Journey

OLYMPUS DIGITAL CAMERAPamela Wilson is the Executive Vice President of Educational Content at Rainmaker Digital, the company behind the popular content marketing website Copyblogger. She co-hosts a biweekly podcast called ZeroToBook with bestselling author Jeff Goins. The show follows Pamela’s progress in self-publishing from start to finish.

In June, Pamela was anxious to give her work a name so that she could start sharing it with people. During an episode of the podcast, she and Jeff discussed the importance of a book’s title and Jeff explained a methodical process for ideating titles and getting unbiased feedback from potential customers.

At the heart of his process – PickFu. … Continue reading

When Being Wrong Is the Right Answer

“What the hell’s wrong with my cover?”

Temple Williams reacted as most of us would at the suggestion he test the cover of his self-published book Warrior Patient.

But Williams, who has worked at several ad agencies and Reader’s Digest, knows that polling is powerful. “I hate it when [polls] tell me I’m wrong,” he wrote to us. “But it’s even worse to get the project wrong because of the power of self-deception.” … Continue reading