PickFu vs. Twitter Polls

Last week, Twitter announced it was rolling out a feature that enabled users to create polls. Polling isn’t totally new on Twitter; brands sometimes would tally retweets, favorites, or hashtag instances as informal votes. With this new feature, however, Twitter users can compose a poll, present two options, and get an answer.

It’s a fun idea. Some sample questions Twitter used were, “Did the ref make the right call?” and “What should I name my dog?”

But when it comes to business ideas, there’s some very distinct differences between Twitter and PickFu that you should consider. … Continue reading

Poll of the Week: Killing Hitler

Today, the New York Times Magazine asked its readers the following question:

42% of respondents said yes, 30% said no, and 28% weren’t sure.

So we decided to poll 200 PickFu respondents to see how our results matched up. We did not, however, offer a “Not Sure” option, because… well, make up your mind.

See the results!

When Being Wrong Is the Right Answer

“What the hell’s wrong with my cover?”

Temple Williams reacted as most of us would at the suggestion he test the cover of his self-published book Warrior Patient.

But Williams, who has worked at several ad agencies and Reader’s Digest, knows that polling is powerful. “I hate it when [polls] tell me I’m wrong,” he wrote to us. “But it’s even worse to get the project wrong because of the power of self-deception.” … Continue reading