Michael Cowden faced a dilemma. He and his team had been working for months on a mobile game called Outrun the 80s. Then a friend in marketing suggested a different name — Super 80s World.
Not bad, Mike thought. But is it better than Outrun the 80s?
He asked his friends. He asked his family. But, as he later told us, “the problem with this method is that they aren’t necessarily the target audience or the most likely to be honest with you.” … Continue reading
An attractive photo, a great layout, a memorable logo or app icon – these elements are often touted as the keys to optimization. Indeed, a well-converting site, ebook, or app will need them all. But sometimes we tend to underplay or altogether overlook the importance of copy testing – and to our peril. Whether it’s description copy of an e-commerce product, the subhead of a new book, or the elevator pitch of a growing startup, words matter.
Recently, PickFu increased the number of characters you can include in your test text block to 1,000. That’s the equivalent of roughly 200-250 words. Here are some great ways to use this feature for copy testing to improve your business: … Continue reading
It’s a contentious issue, pitting national security against privacy rights. Last week, a federal judge ordered Apple Inc. to help investigators gain access to encrypted data on the iPhone 5c used by Syed Rizwan Farook, who with his wife, Tashfeen Malik, killed 14 people in San Bernardino, California, on Dec. 2.
We polled 200 people to see whether they felt Apple should comply with the order. Here’s what they said…
It’s one of the most common questions we hear from PickFu users: How do I test more than two options?
There’s two main approaches to doing just that, but before we delve in, let’s step back a second and address something fundamental: Why does PickFu only test two options in the first place?
Good question. It’s a concept called a pairwise comparison. … Continue reading
If you’ve used PickFu before, you’ve witnessed the magic of valuable insights pouring in. Are invisible internet hamsters running around? Have elves toiled away to help your research? Today, we’re pulling back the curtain to explain what happens once you hit Submit. … Continue reading
May old acquaintance be forgot. It’s that time of year when we resolve to better ourselves. Whether it’s to lose weight, quit smoking, or floss more, New Year’s resolutions tend to come and go as January turns to February and beyond. Or maybe not…
We asked 100 people whether they have had success with resolutions. See what they said!
If you’re like me, you saw Star Wars: The Force Awakens this weekend. As I watched actor Adam Driver inhabit the character of Kylo Ren, I couldn’t help but giggle at the satirical headline from The Onion‘s offshoot StarWipe that read, “Our Spoiler-Free Star Wars Review That’s Just About Whether Adam Driver Is Attractive.” It’s not the first media outlet (albeit a humorous one) to delve into the controversy. Since his role on the HBO series Girls, entertainment fans can’t seem to decide whether Adam Driver is hot or not.
What else to do but turn to PickFu? We asked 100 females whether they thought Adam Driver is sexy. Here’s what they said!
Not only can PickFu help discover products and services that will or won’t work in the market, it can give you insight into how potential customers would prefer to pay for those products and services.
One PickFu user recently asked respondents whether they would prefer to pay for an adventure itinerary put together by locals, or pay a higher price to have that itinerary include gift cards to restaurants and activities within that itinerary.
See the results!
Businesses use PickFu to validate their ideas, and one PickFu user had a particularly memorable idea – coffee mixed with fruit juice.
The user polled 50 people to see whether they would try it. See the results here!
It got me thinking, what are some other memorable product combinations that probably could have used more validation before launching? … Continue reading
What does the future look like? Is it a bleak dystopian hellhole? Or is it a time full of promise and possibility?
One PickFu user wanted to know, so he polled 50 respondents to see what they had to say. See the results!