10 Ways to Put Copy Testing to Work for You

An attractive photo, a great layout, a memorable logo or app icon – these elements are often touted as the keys to optimization. Indeed, a well-converting site, ebook, or app will need them all. But sometimes we tend to underplay or altogether overlook the importance of copy testing – and to our peril. Whether it’s description copy of an e-commerce product, the subhead of a new book, or the elevator pitch of a growing startup, words matter.

Recently, PickFu increased the number of characters you can include in your test text block to 1,000. That’s the equivalent of roughly 200-250 words. Here are some great ways to use this feature for copy testing to improve your business: … Continue reading

Should Apple Unlock a Terrorist’s iPhone?

It’s a contentious issue, pitting national security against privacy rights. Last week, a federal judge ordered Apple Inc. to help investigators gain access to encrypted data on the iPhone 5c used by Syed Rizwan Farook, who with his wife, Tashfeen Malik, killed 14 people in San Bernardino, California, on Dec. 2.

We polled 200 people to see whether they felt Apple should comply with the order. Here’s what they said…

PickFu Poll of the Week: Is Adam Driver Sexy?

If you’re like me, you saw Star Wars: The Force Awakens this weekend. As I watched actor Adam Driver inhabit the character of Kylo Ren, I couldn’t help but giggle at the satirical headline from The Onion‘s offshoot StarWipe that read, “Our Spoiler-Free Star Wars Review That’s Just About Whether Adam Driver Is Attractive.” It’s not the first media outlet (albeit a humorous one) to delve into the controversy. Since his role on the HBO series Girls, entertainment fans can’t seem to decide whether Adam Driver is hot or not.

What else to do but turn to PickFu? We asked 100 females whether they thought Adam Driver is sexy. Here’s what they said!

PickFu Poll of the Week: Pricing Models

Not only can PickFu help discover products and services that will or won’t work in the market, it can give you insight into how potential customers would prefer to pay for those products and services.

One PickFu user recently asked respondents whether they would prefer to pay for an adventure itinerary put together by locals, or pay a higher price to have that itinerary include gift cards to restaurants and activities within that itinerary.

See the results!

Poll of the Week: Thanksgiving Meats

It’s Thanksgiving week, and we at PickFu certainly want to wish you all a happy holiday.

Do you serve a traditional meal, or are you willing to stray from the pack? That’s what we wanted to know when we asked 100 respondents, if you could only choose one protein (turkey or ham), what would you rather have on your Thanksgiving table?

Do you agree? See the results here!