The Biggest Marketing Mistakes New Authors Make

What are the biggest and most common mistakes that new self-publishers should avoid? We reached out to three successful authorpreneurs to get advice.

Writing might be the “easy” part

“The biggest mistake self-published authors make is not approaching book publishing as a business, says “Inspiration to Creation” coach Nina Amir. “Many writers don’t realize that when they decide to self-publish, they become publishers. They open a publishing house. They enter into this endeavor eagerly because they are told it will be easy to self-publish, and they are surprised that they can’t just write, and that there is more to it than expected. They must carve out time to manage a team of designers and editors, pay taxes, promote, manage their publishing business’s finances, manage book sales, and more.” … Continue reading

Strategies to Get Your App Featured

What are the best ways to promote your app in news outlets and in the App Stores? I spoke with app creators to get their advice.

Timing is everything

Philippe Levieux is the creator of infiltr, a photo filter app that has been named an Editors’ Choice, Best New App, and Hot this Week in the iTunes App Store, and featured in over 150 countries. Timing is the key to his advice. “Always release your app on a Thursday,” he says, because Features also change on Thursday. Or more precisely, “We always schedule infltr to be released on Wednesday at 11 pm UK time, so if the feature team wants to feature it, it is perfect timing.” He also recommends “to leverage the new technology (both software and hardware) that Apple releases!” For example, “we were the first app allowing you to filter Live Photos back in iOS 9; we were the first allowing you to capture filtered Live Photos in iOS 10; we were the first to fully use the camera in an iMessage App! We are available on iPhone, iPad, iMessage & Apple Watch.” Being first with new features that Apple releases is an almost surefire way to endear your app to Apple’s editors. For infiltr, Levieux says, “we make extensive use of 3D-touch through the app. We have a Today Widget and a Photo/Video & Live Photos Editing Extension… Apple loves these.” … Continue reading

4 E-Commerce Site Features That May Help You Boost Conversions

When it comes to e-commerce, anything that moves the needle up is a welcome change. I spoke with leaders from successful e-commerce sites to discuss site features that increased sales.

Address Verification

A surefire way to lose a customer is to have a package delivered to the wrong address. Using an address verification software such as Addressy or SmartyStreets saves that hassle. With address verification, the customer only needs to input a partial address, and valid postal addresses will be automatically suggested, saving time and improving the user experience. Having accurate addresses also helps the online seller, as error messages can be avoided and user-inputted spelling errors are eliminated. According to Natalie Green, marketing manager at PCA Predict, “this technology is used by thousands of global retailers around the world including L’Oreal, Lands’ End and Monkey Sports. Here’s an example of it in action on Dormify’s website. As the user types, the tool autocompletes the
verified address – saving the customer from typing out the whole address.” … Continue reading

Five Dos and Don’ts of DIY Product Photography

Editor’s Note: Thanks to Peter Alessandria, photographer at GreatProductShots.com for the following guest post.

1. The camera

DON’T use your cellphone. Please. It’s not because I am a camera snob. The main problem with your cellphone camera is the lens. The wide angle can distort the view of your product. Since you spend thousands of dollars acquiring, designing, developing, prototyping and/or manufacturing your product, you want it to look its best, and the lens on the cellphone will not do it justice. It just can’t come close to the sharpness, clarity, and perspective you’d achieve with a decent camera. Plus, if you don’t have enough light, cellphone pictures look grainy. … Continue reading

Improving Your App Store Screenshots

Along with optimizing your app’s name, writing an app description that sells, and choosing a memorable app icon, mobile apps also need to think about what app store screenshots will best entice users to download. I asked successful app developers for their advice on screenshots, and these common themes emerged.

Your screenshots don’t have to be actual screenshots

“The greatest misconception about app store screenshots is that they actually need to be screenshots!,” says Jonathan Kerns, co-founder of Comparakeet. Hugh Kimora of Mobile Action agrees, noting, “the biggest mistake is taking screenshots of random screens or menu screens inside the app and not highlighting a specific benefit.” Instead, he suggests, “Use a text banner to specify the exact benefit of the app that you are trying to highlight in each screenshot.” In addition, Kerns advises, “Take a look at major gaming apps and the types of things that they do for inspiration. Incorporate a mix of imagery from within the app with short marketing messages and calls to action.” One such marketing message, says Adam Davis, CMO of Thingthing, is to “have one screen showcasing any awards or press coverage you’ve had by adding their badges and logos. This can be very powerful as it adds a great deal of credibility to your app.” … Continue reading

Tips to Create Beautiful Product Photography

I’ve written before about how a simple photo swap can dramatically increase sales. But how do you accomplish that gorgeous product photography? Should you hire a professional, or can you learn to do it yourself? I talked to businesses and photographers to see what tips they shared. If you think I’ve missed any, please leave your advice in the comments!

Strategy matters

First things first. Consider what your product shots should accomplish, and what tone of voice they need to create. Food photographer Sarah E. Crowder writes, “as a photographer, it comes as no surprise that I think high-quality photography is important to your business, but it’s important to get other aspects of your venture in order before investing in photography. For example, you should establish a marketing strategy and go through some sort of branding process before hiring a professional photographer so that you can get the most out of that investment.” Plan the kinds of product photography you need as well as those nice-to-have extra shots that might be leveraged elsewhere. Understand what media channels your product photos will inhabit: e-commerce pages and social media images all the way up to larger-than-life posters or trade show displays. … Continue reading

5 Writing Resolutions for the New Year

If 2017 is the year you plan to publish a book, resolve to take solid steps to get you there. Here are five suggestions to set yourself up for success. Ready? Go!

1. Measure yourself

Set up a concrete goal in order to hold yourself accountable to writing. Perhaps it’s a word count, perhaps it’s a defined block of time. But whatever you choose, quantify it. That way, a month from now you’ll be able to say, “wow, I wrote x thousands of words” in January, or “hey, I spent y number of hours doing nothing but writing”! … Continue reading

Testing Marketing Messages on PickFu (by testing marketing messages FOR PickFu)

Clay Ostrom is the co-founder of a consultancy called Map & Fire which helps brands develop Lean Strategy. He was introduced to PickFu in a Medium article by Mike Fishbein, who we’ve also featured here on the PickFu Blog.

Taking Mike’s advice, Clay used PickFu to test two titles for a Medium article he was writing. He wanted to see which title and illustration had more click appeal. … Continue reading

How to Get More App Reviews

User reviews not only influence other users to try your app, but they help boost your app’s visibility in an already crowded marketplace. We spoke with app creators and got their tips on encouraging user reviews.

Target Early Adopters

When you’re first launching an app, introduce it to enthusiasts who read up on new apps. “Early adopters, like those found on Product Hunt, Hacker News, etc. are far more likely to leave reviews because they understand the importance of reviews on your business,” said Brandon Wright, who works in marketing for ThoughtLab. … Continue reading

PickFu respondents vote on your options, but did you know you could vote on their responses?

PickFu relies on a number of quality controls to ensure that the people who participate in your polls answer them honestly and seriously. And guess what? YOU are one of those quality controls.

When your poll is complete, you should take the time to read through each comment. If an answer is particularly insightful, use the up arrow to the right of that response to “upvote” it. You can tell us what you liked about the answer, and your comment will be shared with the PickFu team (not with the person who wrote it). … Continue reading