An attractive photo, a great layout, a memorable logo or app icon – these elements are often touted as the keys to optimization. Indeed, a well-converting site, ebook, or app will need them all. But sometimes we tend to underplay or altogether overlook the importance of copy testing – and to our peril. Whether it’s description copy of an e-commerce product, the subhead of a new book, or the elevator pitch of a growing startup, words matter.

Recently, PickFu increased the number of characters you can include in your test text block to 1,000. That’s the equivalent of roughly 200-250 words. Here are some great ways to use this feature for copy testing to improve your business: Continue reading

99designs is a great site for startups and small businesses – for just a few hundred dollars, you can launch a design contest for a logo, WordPress template, PowerPoint deck, signage, and more. Graphic designers around the world compete to win, you provide feedback, and after seven days, you pick a winner.

Here at PickFu, we crowdsourced our own logo using 99designs. Once the contest began, however, something became clear: even though receiving over 350 designs was valuable from a cost perspective, choosing a winner among them all was beyond overwhelming.

“We’re programmers, not designers,” said Justin Chen, PickFu co-founder. “Other than my own visceral reaction, it was hard to judge the value of all the colors, typefaces, and icons.” Continue reading

“What the hell’s wrong with my cover?”

Temple Williams reacted as most of us would at the suggestion he test the cover of his self-published book Warrior Patient.

But Williams, who has worked at several ad agencies and Reader’s Digest, knows that polling is powerful. “I hate it when [polls] tell me I’m wrong,” he wrote to us. “But it’s even worse to get the project wrong because of the power of self-deception.”Continue reading