A few months ago, Dave Chesson, creator of Kindlepreneur.com, received an email from Galaxy Press. Galaxy Press is the publishing company of famed sci-fi author L. Ron Hubbard, and the email asked for Dave’s help in writing a new book description for one of Hubbard’s most famous books, Battlefield Earth.
A step-by-step approach to writing a strong book description
Feeling honored, Dave approached the task methodically. First, he returned to basics and reviewed some trusted books and articles about what makes a good book description. Next, he scoured the web for book reviews, including professional blogs, Amazon, Barnes & Noble, Kobo, and iTunes. “The best strategy for writing a description that makes people buy is not only knowing the book, but also finding out what people say was their favorite part of the book, and expanding on that,” he writes. … Continue reading
Amazon is the world’s largest bookstore, and if you’re an author, you need to make the most of your presence there. I spoke with several indie authors to get their advice on how to maximize your Amazon Author Central page.
Personalize your URL
Amazon Author Central gives you the option to customize your URL. Author Karen Dimmick calls this a “pretty link” which she uses to “easily send people directly to it.” Her personalized link http://amazon.com/author/karendimmick looks nicer than the auto-assigned https://www.amazon.com/Karen-Dimmick/e/B01E0BXITY (though both land you in the same place). Include your Amazon Author Central link in your email signature or on your business cards. Author Amber Fallon adds, “The best way to put your Amazon Author Central page to work for you is to make sure people know about it. Tweet it once in a while. Be sure to include [the link] on your website and your social media profiles.” Tyrone Givens notes that the “author dashboard has a very convenient button for sharing the link to the page.” … Continue reading
What are the biggest and most common mistakes that new self-publishers should avoid? We reached out to three successful authorpreneurs to get advice.
Writing might be the “easy” part
“The biggest mistake self-published authors make is not approaching book publishing as a business, says “Inspiration to Creation” coach Nina Amir. “Many writers don’t realize that when they decide to self-publish, they become publishers. They open a publishing house. They enter into this endeavor eagerly because they are told it will be easy to self-publish, and they are surprised that they can’t just write, and that there is more to it than expected. They must carve out time to manage a team of designers and editors, pay taxes, promote, manage their publishing business’s finances, manage book sales, and more.” … Continue reading
If this is the year you plan to publish a book, resolve to take solid steps to get you there. Here are five suggestions to set yourself up for success. Ready? Go!
1. Measure yourself
Set up a concrete goal in order to hold yourself accountable to writing. Perhaps it’s a word count, perhaps it’s a defined block of time. But whatever you choose, quantify it. That way, a month from now you’ll be able to say, “wow, I wrote x thousands of words” in January, or “hey, I spent y number of hours doing nothing but writing”! … Continue reading
A book’s title is its calling card. It’s how a potential reader finds your book. It’s how a satisfied reader talks about it to a friend.
So when it’s time to dream up a book title, what must you consider? We turned to five experts on the topic, who shared these tips:
Word of Mouth
Word of mouth is still the number one reason readers buy books. If you want to maximize your sales and earnings as an author, you need to understand the word of mouth sales process. It all starts with your book title.
Exactly who likes your product or design should never be a mystery to you. Knowing your audience means understanding their needs and desires, and knowing how best to address them.
On PickFu, you always know who answers your polls – each result includes a demographic breakdown of gender, age, income, ethnicity, and education level. But you can also target certain demographic groups so that only certain subsets of the population respond to your poll. … Continue reading
It started with an idea. Then it turned into a manuscript. Maybe you used one of the eight tools we highlighted to write and edit that manuscript. Now it’s time to publish. How can you transform and format your text into an attractive, sellable e-book? Whether you’re a design pro or a design no, these five tools will help you create a stunning, professional layout for ePub and Kindle formats. … Continue reading
At its most basic, writing only requires a pen and paper. But these eight tools will help you take your writing further – from composition to grammar checking, from workshop groups to professional editing.
Google Docs just might replace Microsoft Word, especially if you’re collaborating with co-authors or an editor. Everyone can access and edit a document in real-time, and there are chat features and comments to hammer out any sticking points. The real-time nature of Google Docs spares you the confusing process of emailing different versions back and forth, keeping everything centralized. Your work is stored in the cloud, meaning you can work on your book from any device when you’re on the go. Best of all, it’s free. … Continue reading
Self-publishing is a learn-as-you-go process. Authors must constantly adapt and try new tactics in order to get their books in front of the right audience. We asked experienced authors if there was a single thing they did that helped boost sales. Here’s their helpful advice. … Continue reading