If you run an e-commerce site, you know that photography is crucial to making sales. Lisa Chu, owner of children’s clothing company Black N Bianco said, “one of the most important aspects to running an e-commerce business is having product photos that convey value and trust in your business. High-quality beautiful product photos can heavily influence your conversion rate.” Test product photos for a simple, fast, and actionable way to help your conversion rate along.
A few months ago, Dave Chesson, creator of Kindlepreneur.com, received an email from Galaxy Press. Galaxy Press is the publishing company of famed sci-fi author L. Ron Hubbard, and the email asked for Dave’s help in writing a new book description for one of Hubbard’s most famous books, Battlefield Earth.
A step-by-step approach to writing a strong book description
Feeling honored, Dave approached the task methodically. First, he returned to basics and reviewed some trusted books and articles about what makes a good book description. Next, he scoured the web for book reviews, including professional blogs, Amazon, Barnes & Noble, Kobo, and iTunes. “The best strategy for writing a description that makes people buy is not only knowing the book, but also finding out what people say was their favorite part of the book, and expanding on that,” he writes. … Continue reading
There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, company rank, even juvenile delinquency. For instance, one study claimed that if you are a woman with a gender-neutral name like Cameron, you may be more likely to succeed in a legal career. There’s even a fancy term for it: nominative determinism.
In business, shorter names are usually more memorable and distinctive than long ones. And, as one blogger observed, IPOs may be more likely with a name under 13 characters. A name that begins towards the start of the alphabet might place you towards the top in local or online lists.
Your business name can be evocative of the kinds of client you serve, your company mission, or what makes your business unique. No matter what imagery your company name is associated with, however, one thing is certain: your name is your calling card.
It’s no wonder Fortune 500 companies spend millions of dollars on studies and consultants when it comes time to name a business. But you don’t need millions to run a successful test. Follow these four tips and you’ll be well on your way to a winning business name. … Continue reading
One of the most popular uses for PickFu is to run preference tests on logo designs. If you’re in the process of creating a logo, learn from these past polls and make your tests the best they can be.
1. Decide how much you want to reveal.
Your question is the heart of your PickFu poll, the basic information to which respondents react. When testing a logo, you should consider what, if anything, to tell them about your business or service. … Continue reading
Amazon is the world’s largest bookstore, and if you’re an author, you need to make the most of your presence there. I spoke with several indie authors to get their advice on how to maximize your Amazon Author Central page.
Personalize your URL
Amazon Author Central gives you the option to customize your URL. Author Karen Dimmick calls this a “pretty link” which she uses to “easily send people directly to it.” Her personalized link http://amazon.com/author/karendimmick looks nicer than the auto-assigned https://www.amazon.com/Karen-Dimmick/e/B01E0BXITY (though both land you in the same place). Include your Amazon Author Central link in your email signature or on your business cards. Author Amber Fallon adds, “The best way to put your Amazon Author Central page to work for you is to make sure people know about it. Tweet it once in a while. Be sure to include [the link] on your website and your social media profiles.” Tyrone Givens notes that the “author dashboard has a very convenient button for sharing the link to the page.” … Continue reading
How do you bring the right people to your online store? How do you get them to stay? How do you set yourself apart from competitors?
Many sites take advantage of pay-per-click advertising, social media channels, and search engine optimization to boost site traffic and sales. But on top of these tried-and-true strategies, what else can you do? I spoke to e-commerce site owners to get their advice on marketing opportunities you don’t want to miss. … Continue reading
What are the biggest and most common mistakes that new self-publishers should avoid? We reached out to three successful authorpreneurs to get advice.
Writing might be the “easy” part
“The biggest mistake self-published authors make is not approaching book publishing as a business, says “Inspiration to Creation” coach Nina Amir. “Many writers don’t realize that when they decide to self-publish, they become publishers. They open a publishing house. They enter into this endeavor eagerly because they are told it will be easy to self-publish, and they are surprised that they can’t just write, and that there is more to it than expected. They must carve out time to manage a team of designers and editors, pay taxes, promote, manage their publishing business’s finances, manage book sales, and more.” … Continue reading
What are the best ways to promote your app in news outlets and in the App Stores? I spoke with app creators to get their advice.
Timing is everything
Philippe Levieux is the creator of infiltr, a photo filter app that has been named an Editors’ Choice, Best New App, and Hot this Week in the iTunes App Store, and featured in over 150 countries. Timing is the key to his advice. “Always release your app on a Thursday,” he says, because Features also change on Thursday. Or more precisely, “We always schedule infltr to be released on Wednesday at 11 pm UK time, so if the feature team wants to feature it, it is perfect timing.” He also recommends “to leverage the new technology (both software and hardware) that Apple releases!” For example, “we were the first app allowing you to filter Live Photos back in iOS 9; we were the first allowing you to capture filtered Live Photos in iOS 10; we were the first to fully use the camera in an iMessage App! We are available on iPhone, iPad, iMessage & Apple Watch.” Being first with new features that Apple releases is an almost surefire way to endear your app to Apple’s editors. For infiltr, Levieux says, “we make extensive use of 3D-touch through the app. We have a Today Widget and a Photo/Video & Live Photos Editing Extension… Apple loves these.” … Continue reading