When conducting a PickFu poll, one of the biggest benefits is accessing an audience of people who have no familiarity with your product, logo, book, or whatever it is you’re testing. They approach the question without bias… but as the poll creator, do you?

Avoid these common mistakes and poll respondents will answer openly and honestly.

Mistake 1. Leading words

Your question may include a positive or negative bias — words that consciously or unconsciously lead the respondents toward a certain kind of answer.

Examples:

• How much did you enjoy this YouTube video? (positive bias – implies that the viewer enjoyed it, and leads respondents to answer more favorably)
• Should responsible parents vaccinate their children? (puts respondents on the defensive by insinuating that parents who do not vaccinate are irresponsible)
• A recent poll found 80% of Americans disagreed with this government policy. How unhappy are you about this policy? (negative bias – not only is the question phrased negatively, it also includes a statistic that shows many unfavorable views, leading the respondent to feel as though he or she should feel that way, too.)

How to fix it

Remove leading words and phrases and structure the questions as objectively as you can:

On a scale of 1-5, with 1 being the worst and 5 being the best, please rate this YouTube video.
• Do you think children’s vaccinations should be required?
• Please rate your level of agreement with this government policy.

Remember, biased questions lead to biased results. And if you’re using polling to make important business decisions, you want your feedback to be as objective as it can be.

Mistake 2. Making assumptions

Sometimes questions include an opinion. For example, “Do you agree that dog owners should be able to walk their dogs off-leash in the park?” This assumes that dog owners want to walk their dogs without leashes, which may or may not be true. But by including this assumption, you are leading more people to respond in agreement.

Further examples:

• Is your favorite color blue? (assumes the respondent’s favorite color is blue)
• As long as nobody minds, is it okay to smoke indoors? (assumes that nobody minds)
Where do you like to party? (assumes respondents like to party)

How to fix it

Structure your questions around facts, not opinions. Make sure you’re not painting respondents into a corner so that they can only answer one way. In the first example, it would be better to ask, “Do you think dog owners should be allowed to walk their dogs off-leash in the park?” Similarly, these questions eliminate assumptions:

• What color do you like the best?
• How do you feel about smoking indoors?
• What do you like to do in the evenings?

Mistake 3. The double-barreled question

Sometimes questions ask about two disparate things. These double-barreled questions do not make good survey questions because respondents will often only concentrate on the one topic that means the most to them.

Examples:

• How do you feel about our two new flavors, French Vanilla and Hazelnut Cream?
• How have teachers and students responded to the new dress code?
• Which title and subtitle do you prefer?

How to fix it

Double-barreled questions should be separated into two distinct questions and polled separately from one another. When questions are worded similarly in a multi-question poll, it’s also good to distinguish them with underlined words or italics, as below:

• How do you feel about our new flavor French Vanilla?
• How do you feel about our new flavor Hazelnut Cream?
• How have teachers responded to the new dress code?
• How have students responded to the new dress code?
• Which title do you prefer?
• Which subtitle do you prefer?

Creating better PickFu surveys

PickFu focuses on preference testing. This means that in general, you’re testing options against one another, not necessarily open-ended or yes/no questions. Therefore, a question like “how do you feel about smoking indoors?” or “How have teachers responded to the new dress code?” likely wouldn’t get asked through a PickFu poll.

That being said, the same rules apply to preference testing as in general surveying: avoid leading words, don’t make assumptions, and only ask about one thing at a time.

For example, if you’re testing mobile app icons, the simplest unbiased question would be, “Which app icon do you prefer?” To embellish the question with anything else may introduce bias. Sometimes pollsters want to know whether their icons read a certain way, so they’ll ask something like, “Which icon seems more kid-friendly?” While not biased, per se, this question asks respondents to judge your icons differently than they might otherwise.

Because PickFu respondents include comments, one approach to avoid any hint of bias is to ask the simple question, “Which app icon do you prefer?” and then read the comments to see if kid-friendliness is something the respondents took away by themselves, rather than being led to see kid-friendliness or not.

Another approach is to include factual statements (unbiased, of course!) to explain what you’re testing, and then ask the respondent’s preference. For example, “Our app is a game aimed at children under 10. Which icon do you prefer?” These approaches may all yield various results, so some experimentation might be necessary to see what’s most applicable in your case.

Keep it consistent

Consistency is key in testing creative options. If you’re testing book covers, make sure that each design option includes the same information. If you tested two cover designs and each cover had a different title, for example, you wouldn’t know whether respondents preferred the design layout or the title on that design layout. Remember, only test one thing at a time.

Below is an example of an author who tested two covers. However, the two titles are different, only one option included a subtitle, and only one option included the superfitdads logo. Any of these variances may have skewed the results.

This poll would be less biased if each cover included the same title, subtitle, and author attribution. Then, the only test parameter would have been the cover design.

Here’s a better example. This author is testing two cover designs. The title, subtitle, author attribution, and even graphic layout is the same. The only difference is the “Action Plan” stamp. By only testing one thing at one time, this author knows the stamp helps his cover.

Summary

In both general polling and preference testing, it is important to keep these main ideas in mind as you design your survey:

1. Avoid leading words that may sway the responses positively or negatively. Phrase your question objectively.

2. Ensure your questions are fact-based, not opinion-based. Do not make assumptions about your audience.

3. Test only one thing at a time. Do not use double-barreled questions. When creating comparisons between two creative options, include only one test parameter per question, such as layout, title, or color palette.

4. You may need to experiment with the level of specificity in your question. Generally, the simplest form of the question will be the least biased. However, there are instances where you will need to direct the question a certain way rather than leave it open-ended. Just be sure to do it according to the three tips above.

PickFu relies on a number of quality controls to ensure that the people who participate in your polls answer them honestly and seriously. And guess what? YOU are one of those quality controls.

When your poll is complete, you should take the time to read through each comment. If an answer is particularly insightful, use the up arrow to the right of that response to “upvote” it. You can tell us what you liked about the answer, and your comment will be shared with the PickFu team (not with the person who wrote it).

upvotes

Similarly, if there is any response that was inappropriate or displeasing in some way, you can vote it down. Once again, you can share a comment with the team about why you downvoted it, and we won’t invite that respondent back for future polls.

You can submit up to five upvotes and five downvotes on each poll.

downvote

Even more, the conversation doesn’t have to end when your PickFu poll is complete.

Let’s say a respondent wrote something that you need to be elaborated. Maybe you aren’t sure what she meant but would love to know.

PickFu offers the ability to ask a follow-up question. Reach out to a respondent directly and get back in touch regarding her comments. Simply click on the speech bubble to the right of the response.

follow-up-question

If you don’t see the upvote and downvote arrows or speech bubbles, make sure you are logged in with your PickFu account. Only then can this power be unlocked!

Has this feature been helpful to you in your polls? Let us know in the comments!

When Steve Jobs talked to Fortune in 2000 about the Mac OS X’s Aqua interface, he delivered a classic line:

“We made the buttons on the screen look so good you’ll want to lick them.”

Today, an app’s icon needs to meet that standard if it’s going to gain traction with users. We reached out to app creators and UX designers to understand how to think about your app’s icon. Here’s what they shared:

Keep it simple, stupid

Like all good design, simplicity is key. “Your icon occupies invaluable real estate on your customer’s phone screen and as a developer, you need to treat every pixel like gold,” said Bryan Clayton, CEO of GreenPal.

“The best app icons out there are easily recognizable, consist of few design elements and use a limited color palette that is consistent with the brand,” adds Victoria Gerchinhoren, Head of Design & UX at Thingthing, an iOS keyboard app.

Simplicity Part II: Remember you’ll use it elsewhere

Thingthing's app icon

Thingthing’s app icon

“Simplicity is also important for scalability,” Gerchinhoren says. “Your app icon will be shown in several places across different platforms and in various sizes. It must be clear and recognizable in all cases, large and small.”

Simplicity Part III: Familiarity = Freedom

Infiltr's app icon

infiltr’s app icon

When your app is new, it needs to convey more. It must clearly communicate how it meets a user’s needs. Philippe LeVieux, co-founder of infltr, said, “We currently use a camera icon with an infinity sign inside because we offer an infinite number of filters in our photo editor and camera app. With time, we want to evolve and drop the camera, and simply use the infinity sign. When you launch a new app, you want users to understand as much as possible from the icon. When you are established, you can start to simplify!”

Use color wisely

“In my experience, the most effective approach is to use the brand’s iconic mark or logo as the app icon, with the background color of the icon being the brand’s primary color,” said Nick Saporito, a freelance graphic designer. “Users tend to identify apps by color while scanning through their catalog of apps, and the background color is what’s most visible, so it makes sense to use your brand’s prominent shade.”

Tell a story

Petter's App Icon

Petter’s app icon

A clean, minimalist logo should still be able to say something about your brand and evoke emotion. “I went through multiple designs for the app icon, and finally settled on one that tells a story,” said Jeanie Galbreath, creator of The Petter App. “The turquoise in the icon is actually a hand that pets the animal.”

Continue to iterate

Adam Davis, Thingthing’s CMO, said that “although [our icon is] professional, easily recognizable and connects to what the app is about, we’re in the process of taking it further to more effectively communicate what makes [our] keyboard unique and better connect it to people’s productivity needs.”

A new icon helps convey a major update to users, like the addition of new levels in a game, or the introduction of more features.

When iterating icons, many developers turn to app icon testing on PickFu. For just a few dollars and in only minutes, companies can test versions of app icons to gauge audience reaction. Best of all, testing takes place before a live update in the App Store, saving approval time should multiple design revisions be needed. Simon Newstead, CEO of Frenzoo said, “When we created our unique 3D Fashion Game for iOS and Android, we used PickFu extensively to poll different icons, section names, and even the name of our game itself! It’s a cost-effective, fast, and very helpful service.”

app-icon-testing

See more examples of App Icon tests, and then give it a try yourself!

It started with an idea. Then it turned into a manuscript. Maybe you used one of the eight tools we highlighted to write and edit that manuscript. Now it’s time to publish. How can you transform and format your text into an attractive, sellable e-book? Whether you’re a design pro or a design no, these five tools will help you create a stunning, professional layout for ePub and Kindle formats.

Pages

pages-epub-template

If you’re an iWork user, you’ve already got Pages on your Mac. The good folks at Apple provided a digital book template that exports to ePub. Simply open the template, adjust the typefaces for titles, subtitles, headers, subheads, and copy in paragraph styles, and export.

Jutoh

jutoh

Jutoh is more robust than a word processor such as Word or Pages, with a cover designer feature and a table of contents wizard. It also offers more formats to export your book, and you can add viewer applications to preview what your book will look like on various devices. There is a one-time fee for purchase, but Jutoh offers a demo version to try before you buy.

CreateSpace

createspace

CreateSpace is Amazon’s foray into publishing software. It offers free tools like Cover Creator, with access to 2,000 stock images, and Preview, where your friends and family can download an excerpt of your book in order to provide feedback. CreateSpace works for both printed and digital book formats. Amazon also offers file conversion, editing, and layout for a fee.

Blurb

blurb-plug-in

If you want to create your layout in Adobe InDesign, then Blurb is a plug-in to help you create both print and digital books and magazines. Templates are created automatically based on your book size and page count, including appropriate bleed, trim, and safety areas. Blurb offers a print-on-demand service and enables authors to sell books on the Blurb website.

Wordzworth

wordzworth

Not interested in designing or formatting your book yourself? Outsource it to Wordzworth, a team of designers who will create a cover (not from a template), typeset your text, and format your images to produce in print or on screen correctly. Each book receives a quote, which is payable in two installments — one at the beginning of the project, and the other at the end.

At its most basic, writing only requires a pen and paper. But these eight tools will help you take your writing further – from composition to grammar checking, from workshop groups to professional editing.

Google Docs

google-docs

Google Docs just might replace Microsoft Word, especially if you’re collaborating with co-authors or an editor. Everyone can access and edit a document in real-time, and there are chat features and comments to hammer out any sticking points. The real-time nature of Google Docs spares you the confusing process of emailing different versions back and forth, keeping everything centralized. Your work is stored in the cloud, meaning you can work on your book from any device when you’re on the go. Best of all, it’s free.

Scrivener

scrivintrolarge

For a more robust composition software, try Scrivener. It’s made specifically for writers, with features that break your manuscript into chapters or scenes and enables you to navigate between them easily. You can also import research, notes, and images. Once you’re finished, Scrivener can export your work into an e-book. Scrivener is $45, and offers a free 30-day trial.

Grammarly

grammarly

Grammarly is a browser extension that goes beyond simple spell-check. Whatever you’re writing (be it your book, a Facebook promotional post, an email), Grammarly examines it for grammar, punctuation, proper sentence structure, and word choice. It even checks for plagiarism. Grammarly is free with a paid option.

Inked Voices

inked-voices

Looking for critiques on your book? Inked Voices is a membership site where small writing groups gather to workshop and improve one another’s work. Founder Brooke McIntyre explains, “Writers can also get critiques from professional editors and writing teachers via the site. Once a writer launches his or her book, we support them by announcing their latest books in our newsletter and on social media.” Membership is $10 a month or $75 a year.

Hiring an Editor

If you’re looking for a freelance book editor or ghostwriter, you might look at sites including Upwork, Fiverr, iFreelance, and FreelanceWritingGigs.com. Your experience will vary based on the person or people you hire, but these boards are a good way to connect you to lots of available talent. They’re also a good place to shop for graphic designers for your book cover.

Next up: Tools to help you format your book! Stay tuned…

Self-publishing is a learn-as-you-go process. Authors must constantly adapt and try new tactics in order to get their books in front of the right audience. We asked experienced authors if there was a single thing they did that helped boost sales. Here’s their helpful advice.

Advertise to the right list, even if that list doesn’t look like it accepts advertising

When Naresh Vissa released his book Podcastnomics, he was disappointed with initial sales. “I did a couple of Reddit AMAs, was interviewed by some small print and broadcast media, and used social media to spread the word,” he said, but “my book still couldn’t crack 100 books sold. Fortunately, I found a targeted blog geared towards podcasters, contacted the administrator, and asked him if I could advertise to his mailing list for nearly $300. He said very few people contacted him to advertise and that he never even thought of accepting advertising.”

The blogger agreed to Naresh’s request and sent an e-mail to his list, teasing the book and recommending it as required reading for all podcasters. “Within 24 hours,” Naresh said, “I sold more than 90 copies of the book, and later that week, it climbed all the way to #1 in its primary category on Amazon’s bestseller list. I recouped my advertising expense with that one quick and simple send. And because it rose the charts, Amazon then started pushing my book out because they thought it would sell well moving forward… and it has. I’ve sold more than 4,000 copies of the book to date.”

Get smart with email drip marketing

David Brown, author of The PFB Diet book, managed to triple his sales by setting up a drip marketing sequence. “Instead of directing my readers directly to the book sales page,” he said, “I started directing them to my subscribe page, where they can instantly download a free sample chapter from my book. After downloading the sample chapter, they receive five follow-up emails over the next 5 days, and these emails offer further insight into how my diet works.” David remarked that even though “I have done a ton of things to optimize my sales figures,… this one change really stands out in terms of how little work it took to gain such a major boost.”

Repackage what has sold successfully before

Carey Heywood is a best-selling romance author, and has had success by bundling her already-published material into a boxset. “The investment is low since the material already exists,” she says. “The cost to create a bundle is mainly formatting, cover design, and advertising.” Simple as that!

Redesign the cover

Carey also recommends redesigning a book’s cover, a strategy she calls “a cost-effective way to bring new attention to an older book.” She is currently designing a new cover for her book Better. “Once I have my new cover,” she says, “I plan to promote it with a paid cover re-reveal blitz and a sale,” a strategy that worked well for her in the past.

cover-design-poll

Many authors also use PickFu to test cover designs and find the one that audiences find most appealing. Author Dennis J. Coughlin said, “I loved my PickFu experience. I used it for my book [Rain Down‘s] cover design and I found the results were extremely helpful. I was impressed by the speed of the voting and the fact that everyone left a detailed comment in addition to their vote.”

Have you found a simple trick that boosted your book’s sales? Let us know!

Launching in the App Store means being at the mercy of Apple and Google, a nerve-racking prospect. Rejections can sometimes seem arbitrary, and unforeseen bumps in the road can delay a launch.

We asked experienced app developers what they wish they had known before releasing their first app. Here’s what they said:

Be conscientious with data

“Many times, we’ve seen our customers wanting to collect a wide array of user data for their analysis and marketing purposes,” said Mark Pedersen, app developer at Nodes Agency in London. “But if the app is not using these data for anything particular, odds are your app will be rejected due to collecting information not related to core functionality of the app.”

One suggestion: “Don’t ask users to subscribe to push notifications upon first opening the app without providing context for why you’re requesting permission,” adds Jonathan Levey, Digital Marketing Manager for Skyjet. “It’s better to prompt the user to opt in at some key experience point when they’re likely to be interested in receiving notifications.”

Why is this important? The next tip explains.

Make sure your app has staying power

“Ever download an app and try it out and realize it was a waste of your time and then immediately delete it? Well, in doing so, that negatively affects that app’s rankings in the store you got it from,” said Bryan Clayton, CEO of GreenPal. Both the Apple App Store and Google Play measure how long an app stays on a user’s phone after it has been downloaded. “This is one of the best metrics for these platforms to understand if the app is quality enough to be solving the user’s problem, need, or desire. To move the needle on this metric, app developers simply must have a clean, concise, easy-to-understand user interface that satisfies the user’s intent.”

Add video

A great way to showcase your app is by adding video. “This will make it stand out from the other two million apps in the App Store and make consumers far more likely to engage and eventually download your app,” says Bob Bentz, president of ATS Mobile. “Many new apps simply don’t take advantage of it.” However, it’s important that your preview video focuses on functionality only.

Make sure it’s release-ready

“If you update your app straight away, the reviews you received from Day 1 users will move from Current Version to All Versions,” warns Ashley Burnett, 18-year-old creator of Type In Time and Motor Math. “You want as many Current Version reviews as possible, as you will get an average star rating under your app’s listing, which looks nice. Therefore, you should ensure 100% there are no bugs and give it a week or two before releasing any non-urgent updates.”

Remember the basics

One of the most common issues is forgetting meta-data. “The meta-data should always be double-checked for containing correct information and no broken links, since the moderators in the App Store are particularly keen on having correct meta-data,” says Pedersen. In addition, he warns, “the App Store moderators are intent on all apps having proper privacy policies in place. Apple takes this item very seriously, and even a few minor spelling errors in the privacy policy can result in rejections.”

More helpful hints

• Visit AppReviewTimes.com to get a crowdsourced idea of how long the review process will take.
• Email appstorepromotion@apple.com and appoftheweek@apple.com to increase your chances of being featured.
• Use PickFu to test app names, icons, descriptions, and more so that you have data before entering the review queue.

Got more advice for aspiring apps? Comment below!

Some might say that writing is its own reward. But once you’ve put your book up for sale, sales can be an even better reward.

Many users turn to PickFu to test book titles and cover designs. But PickFu can help you hone a book’s description, too. Below are tips from self-published authors on what makes a book description sing — and how to get the cash register to ring.

Focus on Value to the Reader

You’ve reeled a potential reader in with a strong title and attractive book design. They’ve clicked on your description page. Now what?

Mihaela Lica Butler, author of the cookbook Vegan Romania and the children’s book Garden Super Hero Tales advises that authors tell the reader what’s in it for them.

“Generally speaking, value should be a strong focus,” she says, “and value comes in different forms.” Various means of conveying value may include the author’s expertise on the subject, the book’s affordability, content exclusivity (not being able to find the information within the book anywhere else), or features like recipes, interactive content, or illustrations and coloring pages.

In her description of Vegan Romania, Butler explains why a vegan diet isn’t traditionally associated with Romania, but how it plays an important part in daily life there.

Romania is little known for its vegan cuisine. In fact, Romanians enjoy meats more than anything else. Their traditional foods are usually rich in fats and spices. But in the countryside, people cannot always afford meat. They substitute animal fats with a wide variety of vegan ingredients. Vegan food is also enjoyed in all its diversity during several fasting seasons, especially during the 40 days of Lent.

In another sentence, Butler emphasizes that the book’s recipes “in their vast majority, are not available in English anywhere else.”

In just a few sentences, she has offered exclusive content and demonstrated her knowledge of the subject matter.

Pose a Question

Alina Adams, author of The Figure Skating Mystery Series, says “the best tip I have for writing strong book descriptions is to pose a question the reader desperately wants answered – but can’t unless they read the book.”

Adams set up her question with this intriguing book description:

At the World Figure Skating Championship, the Ladies’ Gold medal goes to Russia’s dour Xenia Trubin over America’s perky Erin Simpson thanks to the vote of one judge, who then promptly turns up dead.

Who killed Silvana Potenza? A skater? A coach? A fan? An official? A parent?

Emphasize Enhanced Content

Adams’s mystery series also includes professionally made videos of The Ice Theatre of NY as part of the story. “In my book description, I make sure to highlight this unique feature, and – this part is critical – explain exactly what that feature is and how it works. Enhanced ebooks are still so new, customers don’t expect them, and don’t exactly understand what they are. It is my job to make that clear – and enticing – in the book description.”

Think Like a Publisher

Richard Ridley, author of young adult series The Oz Chronicles, advises authors to approach their book description as marketing material, not literature. “You are not writing your book description as the author,” he says. “You are writing it as the publisher.”

“Making an impact on the reader is your principal concern. What will move the reader to want to know more about your book? What will motivate the reader to add your book to his or her cart? Write the book description with your head, not your heart.”

Consider Outsourcing It

The best tip in writing a book description may be not to write it all, but to have an objective third party, someone who isn’t as close to the work, write it for you.

This person might be your editor, a close friend, or you could even host a writing contest. Bryan Hutchinson, author of Writer’s Doubt, wrote that every time he created a version of his book’s description, “I didn’t say enough or I said too much. Alas, this is normal. The reality is the author is not usually the best person to write their own book’s description.”

Run a Test

Mark Edward, co-author of Catch Your Death, spent time meticulously combing over best-selling books and their descriptions. Employing some of the techniques he observed, he managed to double his sales.

Catherine Ryan Howard, self-published author of Distress Signals, added that “the ability to edit your book description… is a huge advantage self-publishers have over traditionally published books, which settle on a blurb quite early on that then gets passed along the lines to catalogues, retailers, etc. and to my knowledge, can’t be changed. But you can change yours as much as you like, and so continually experiment with what works and what doesn’t.”

Get the First Sentence Right

“Fear is contagious…”

This is the first line of Catch Your Death‘s description.

Edward says, “Your first line needs to encapsulate the whole book. It needs to draw people in, hit them where it feels good and make the hairs on the back of their neck stand up. Not easy – but worth spending time on.”

One way to do accomplish this is to test options on PickFu. See if in just a few words and without much context you can create a reaction. Ask a question such as, “Given these opening sentences of a book blurb, which would you want to know more about?” I ran that very poll:

Book Descriptions

Now that I’ve set the tone and have a better understanding of how audience members react, writing the rest of the description will flow from this first sentence.

What other tips for book descriptions would you include? What worked for your book? Let us know in the comments, or tweet us @PickFu!

As Americans, we often scratch our heads at the legions of international soccer fans who can live with a tie. A score like 2-2 (or even worse, a 0-0 draw) is so inconclusive – we like the clarity of winners and losers. When a game ends tied, how are we supposed to feel?!

But a tied game is still hard-fought. The players still put it all out on the field, exert huge amounts of effort, and in the end, are shown to be evenly matched. Alan Jacobs wrote an impassioned defense of ties a few years ago in the Wall Street Journal. In it, he writes,

Since scoring is so rare, many matches end 0-0 or 1-1. And this is something that we soccer fans don’t just accept about the game: we love it. We love that scoring is so darn hard, that, most of the time, many interlocking pieces of game action have to fall into place just so in order for the ball to make its way into the back of the net. We want it that way.

This is a good lesson when your PickFu poll ends in a tie. It’s difficult to score big with an audience. You probably know (or are) someone who will only drink Coke or only drink Pepsi. These are passionate, insistent customers. But you also probably know someone who doesn’t have a cola preference, or even can’t tell the difference. (These people are crazy, by the way, because obviously Coke is superior).

When your PickFu poll ends in a tie, it could mean that the audience saw little discernible difference between the options presented. Or it could mean that equal-sized segments of the audience showed a strong preference for their choice. In either case, a tie is information that in itself can be valuable.

What to Take Away from a Tie

First of all, a tie could mean your options are equally preferable. Hooray for you! You offered good options. You could interpret this to mean that whatever avenue you go down, a segment of your audience will be amenable to it.

One PickFu pollster wanted to know which pricing model customers would prefer for a travel adventure package. The first choice was to pay between $25-35 for the itinerary and pay separately for the activities, and the second choice was an all-inclusive model. In a poll of 50 respondents, 26 preferred the first, and 24 preferred the second. While not a numerical tie, it’s a statistical tie without a clear winner.

tied-poll

A reasonable conclusion might be to offer both options to customers. That way each client can pay according to his or her preferred pricing model. This is similar to what we do here at PickFu – offering both à la carte and subscription options because everyone’s needs are a little different.

Dig deeper

Another way to get insights is to dig deeper into the comments. Are respondents confused about something? Is there an element that consistently causes them to react negatively? See what you can glean from what people said, and use this knowledge to choose the winner or to iterate on a new version — a version that, perhaps, might become a clearer winner.

When Michael Cowden, another PickFu pollster, wanted to name his mobile game, he tested two potential names: Outrun the 80s and Super 80s World. Super 80s World won, but only narrowly – by a margin of six votes. Should those six votes be decisive?, he asked himself. In the end, the decision was yes.

Based on the comments, those who voted for Super 80s World were closer to his game’s intended target. As he wrote on his blog, “I could immediately tell that Super 80s World communicated the game concept much better. The folks that liked that name got what the game was about and, more importantly, wanted to play it!”

tied-poll-2

When should you retest?

While Super 80s World ended in a close result, another game with two potential names ended in a perfect tie. A poll of 50 mobile gamers split right down the middle when choosing between Squid Attack! and Squid Squad.

tied-poll-3

Many respondents liked the alliteration of “Squid Squad” and thought it was fun to say. But respondents repeatedly commented that a “squad” suggests cooperative play (which the game is not), while “attack” sounds more like a player vs. player game (which it is).

So what should this pollster do?

Personally, I would choose the option that reflected the player vs. player game format. But if the decision-maker was still unsure, another idea is to add more respondents. With a larger pool, you’ll receive more comments, and these additional voices may help clarify the road ahead. If a poll is not statistically significant, adding more respondents may also help achieve that significance – which means that the results are likely to be replicated were the poll to be run again. More respondents can also reinforce what the first pool of respondents said, and affirm that many people agree with them.

When to re-examine your options

A tie may also mean that the options you tested were not distinct enough. For instance, one PickFu pollster tested two logos that were identical except for the color. With 100 respondents, 50 chose orange and 50 chose blue. Many comments gave reasons such as “Prefer orange to blue,” or “Blue just looks better in general.”

Back to the Coke/Pepsi analogy, some people just like Pepsi. Others are right and love Coke (just kidding – sorta). However, most people simply don’t feel strongly one way or the other, such as these comments in the orange vs. blue debate:

• “Not very interesting a question, given that they’re the same logo just palette-swapped, but I like the blue more. But it really doesn’t matter. They’re pretty similar.”

• “Not really that different, I slightly prefer B because it’s blue and I like that color better. Everything else looks the same though.”

• “I prefer the color scheme of choice A, however it is not overwhelmingly better”

It may sound harsh to say it’s just a toss-up. Should you really just flip a coin with an important decision like this?

Not necessarily. Respondents in this poll also gave comments about what they read into each color, and you might take some of their ideas into consideration.

“The orange is more aggressive,” wrote one male. A female respondent agreed, writing “I find the orange logo (option A) much more preferable because it feels more action-oriented and looks cooler than a blue logo, which makes me feel calm.”

Another person surveyed wrote, “The blue seems cooler, more masculine,” while yet another wrote, “The orange makes it stand out a little more. It also seems like it would be a little more gender neutral.” “Blue is a cooling, calming color,” one male said. “It hints at ‘newer tech’, and makes the user feel like theyve made a sound decision.”

The feedback may be contradictory, but taken together, it may also add confidence to the direction you were already heading, or open up new questions you hadn’t considered. The ultimate tie-breaker in a decision like this is you. You can use your own discretion about which points reinforce your position, and those that make you think a bit differently.

How do you feel about ties? Have you been torn between two options before?
Let us know in the comments!

Naming your app is like naming your baby and can be equally gut-wrenching. You want your name to be unique, but not so unique that no one can pronounce it or spell it. Your name ideally says something about your product’s personality, but also conveys its usefulness. Some apps that balance the two goals well are TravelZoo, BookBub, and Parking Panda; the names allude to the app’s main function, but are memorable and “brand”-able.

If only it were as easy as combining your app’s category with a fun-sounding noun, though. There’s much more to it than that. Here’s a quick rundown of 10 tips to consider when naming your mobile app:Continue reading