Self-publishing is a learn-as-you-go process. Authors must constantly adapt and try new tactics in order to get their books in front of the right audience. We asked experienced authors if there was a single thing they did that helped boost sales. Here’s their helpful advice.
Advertise to the right list, even if that list doesn’t look like it accepts advertising
When Naresh Vissa released his book Podcastnomics, he was disappointed with initial sales. “I did a couple of Reddit AMAs, was interviewed by some small print and broadcast media, and used social media to spread the word,” he said, but “my book still couldn’t crack 100 books sold. Fortunately, I found a targeted blog geared towards podcasters, contacted the administrator, and asked him if I could advertise to his mailing list for nearly $300. He said very few people contacted him to advertise and that he never even thought of accepting advertising.”
The blogger agreed to Naresh’s request and sent an e-mail to his list, teasing the book and recommending it as required reading for all podcasters. “Within 24 hours,” Naresh said, “I sold more than 90 copies of the book, and later that week, it climbed all the way to #1 in its primary category on Amazon’s bestseller list. I recouped my advertising expense with that one quick and simple send. And because it rose the charts, Amazon then started pushing my book out because they thought it would sell well moving forward… and it has. I’ve sold more than 4,000 copies of the book to date.”
Get smart with email drip marketing
David Brown, author of The PFB Diet book, managed to triple his sales by setting up a drip marketing sequence. “Instead of directing my readers directly to the book sales page,” he said, “I started directing them to my subscribe page, where they can instantly download a free sample chapter from my book. After downloading the sample chapter, they receive five follow-up emails over the next 5 days, and these emails offer further insight into how my diet works.” David remarked that even though “I have done a ton of things to optimize my sales figures,… this one change really stands out in terms of how little work it took to gain such a major boost.”
Repackage what has sold successfully before
Carey Heywood is a best-selling romance author, and has had success by bundling her already-published material into a boxset. “The investment is low since the material already exists,” she says. “The cost to create a bundle is mainly formatting, cover design, and advertising.” Simple as that!
Redesign the cover
Carey also recommends redesigning a book’s cover, a strategy she calls “a cost-effective way to bring new attention to an older book.” She is currently designing a new cover for her book Better. “Once I have my new cover,” she says, “I plan to promote it with a paid cover re-reveal blitz and a sale,” a strategy that worked well for her in the past.
Many authors also use PickFu to test cover designs and find the one that audiences find most appealing. Author Dennis J. Coughlin said, “I loved my PickFu experience. I used it for my book [Rain Down‘s] cover design and I found the results were extremely helpful. I was impressed by the speed of the voting and the fact that everyone left a detailed comment in addition to their vote.”
Have you found a simple trick that boosted your book’s sales? Let us know!
Also published on Medium.
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